Paris Baguette, an international South Korean bakery-café chain established in 1988 and expanding across North America, opened its Nashville Gulch location (1109 Church St) in late 2024 under franchisees Hanna Chen and Kate Lee. Known for freshly baked breads, croissants, cakes, sandwiches, quiches, and specialty Korean-French pastries, the brand brings a blend of artisanal bakery and café culture .
Media Mint Pro built a mobile-first, WordPress-powered site featuring:
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A gallery carousel displaying sweet pastries, savory items, and signature desserts
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An “Order Online” widget integrated with PB Rewards and transitioning to an enhanced ordering platform
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Multi-location support with store finder, maps, hours, and direct ordering links for each café
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Crisp messaging on the brand mission—“neighborhood bakery café” experience—reinforcing community and joy
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An intuitive menu carousel showcasing quiches, stuffed croissants, breads, donuts, and cakes
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Franchise scalability through modular, location-based templates accommodating future store rollouts
“Where smiles are served daily… bringing joy through expertly crafted baked and brewed goods.” — Paris Baguette brand mission
Key Deliverables:
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Custom WordPress theme optimized for bakery visuals and franchise expansion
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Mobile-responsive design with gallery-first content
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Integrated online ordering widget and loyalty (PB Rewards) system
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Menu carousel highlighting product variety
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Store locator for multi-location presence
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Brand storytelling aligned with community café values
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Franchise-ready features including scalable templates and ordering flexibility