We built a powerful, results-driven personal training website in Austin, Texas for Heavy Mettle Fitness, a dedicated strength and fat-loss studio located at 9705 Burnet Road, Unit 417, Austin, TX 78758. The client, Heavy Mettle Fitness, needed a site that communicated their evidence-based coaching, private training experience, and impressive client transformations—while helping them stand out in Austin’s competitive fitness market.

Developed on WordPress with Elementor Pro, the website features a sleek, responsive design highlighting core offerings like private one-on-one training, online coaching, and nutrition guidance. Conversion-focused calls-to-action such as “Get Started,” “Transform Now,” and “Schedule a Free Consultation” are placed strategically to drive inquiries. Content showcases real results—photos and testimonials backed by compelling storytelling.

Visual design reflects their brand voice: high-contrast photography, bold typography, and clean layouts that emphasize strength, sincerity, and client success. Trainer Matt Ryan’s credentials and coaching philosophy are highlighted to build trust and authority.

“We gave Heavy Mettle Fitness a digital home that reflects their transformative coaching and positions them as Austin’s premier private training studio.”

A robust local SEO strategy ensures visibility for searches like “personal trainer in Austin TX,” “private strength training Austin,” and “fitness coach near the Domain Austin.” Pages are structured with optimized metadata, schema markup for Person and Local Business, targeted image alt tags, and fast mobile-first performance.

We also optimized their Google My Business, integrated Google Maps, and installed Google Analytics and Facebook Pixel for lead tracking and campaign insights. Private scheduling forms and contact integrations enable a smooth conversion funnel for prospective clients.